The name Kim Crawford is a familiar one for many wine drinkers. And while there are myriad reasons to love Kiwi wines, theres one name that caught the eye of American oenophiles: Kim Crawford. We knew exactly where we were going, says Erica. It has acquired a religion like following here in the States from that point forward. Its not better-quality wine, but about how you manage the land. In 2003, the Crawfords sold the labelbut not its physical assets, which by this point included a 45-hectare blockto Canadas Vincor International, which itself was acquired three years later by global drinks giant Constellation Brands. While many American consumers assume that Kim Crawford, founder and former owner of Kim Crawford Wines, is a woman, he is actually a man (Kim is considered a unisex name in New Zealand). This is in line with recent consumer trends torwards lower-ABV, less-alcohol, better-for . The region, situated at 41 latitude south on the north end of the South Island, is one of New Zealands sunniest and driest regions. We do things unconventionally, take risks, start things, and welcome difference these are just some of the reasons that the Kim Crawford brand has resonated over the years, Erica said. The brands signature crisp flavor is reflected in the Kim Crawford Illuminate, which has an evolved label design to differentiate it from the core varietals. Their estate produces close to 27,000 cases of Loveblock wine annuallythe company expects to post $3.7 million in revenue in the year ending in Juneand is on track to double that within the next five years, with most of the production for export. But yes, it is hard, believe me., Erica says she would never name a brand after a person again. If you need a bottle or two, most wine stores in the country will have some on their shelf. Our Privacy Notice and Terms & Conditions have changed. Make It Amazing celebrates the confidence Kim Crawford gives consumers by over delivering on quality, taste and value; and brings consumers strong brand loyalty to life. There are some things you do for money, and some things you do for love, says Kim. In any case. Lets move on to the detailed review. Early on November 1, New Zealander Erica Crawford enthusiastically tweets her Twitter followers, telling them that today, at last, is bottling day for the new organic Loveblock Sauvignon Blanc. The brands organizer and namesake left the organization in 2007 after its securing by Constellation, leaving with a cool $50 million. Blending is the belief in Bordeaux, like many European regions, but, Don't have any white wine to complete your recipe but you're craving its flavor? Our philosophy on making good wine is simple: focus on flavor. He adds: "American wine generally is over-valued; if you put a New Zealand wine at $15 against a U.S. equivalent, we slaughter them.Today, Kim Crawford is the biggest-selling New Zealand brand by value in the United States (IRI, quarter ending December 2, 2012). Cannon became a father of 12 after Alyssa Scott gave birth to their baby girl, named Halo Marie. Its a brand steeped in resilience and that is what we are celebrating as its something we can all identify with.. Crawford, already an experienced winemaker in New Zealand, decided to set up shop in his Auckland home, working with a variety of growers and producing his wine labels in local facilities. And, though the Open was closed to spectators in 2020, fans were encouraged to watch from home and make froz with Kim Crawford ros. Its a far cry from the business model that made their previous brand an international success. Who is Kim Crawford wine named after? Ultimately, Anthony aims to let the original flavor of the grapes shine through in every glass of Kim Crawford. Kim Crawfords distinctive portfolio includes Kim Crawford Marlborough Sauvignon Blanc, Kim Crawford New Zealand Ros, Kim Crawford New Zealand Chardonnay, Kim Crawford New Zealand Pinot Gris, and Kim Crawford New Zealand Pinot Noir. The Kim Crawford brand now resides over almost 5,000 acres of land across New Zealand. The 1998 scandal involved a furor over mislabeling by Kim Crawford's former employer, Coopers Creek. That model is incredibly profitable, says Erica, but what will your point of difference be? The countrys wine regions, tiny in comparison to others around the world, are making huge strides in Sauvignon Blanc, Pinot Noir, and more. There is reason for her excitement. There are predictions that New Zealand will not be able to satisfy forecast global demand for Sauvignon Blanc in 2022, due to an exceptionally small harvest this year. COLOR: Medium straw color AROMA: Lifted aromas of citrus and stone fruit with notes of tropical fruit and pineapple. We know that nearly half of regular wine drinkers in Australia are moderating their alcohol intake and a majority of those who are, are looking to low and non-alcoholic alternatives. No wine tool? 2023, Dominio de Cair Seleccin La Aguilera WineO Mark Review, Emilio Moro Ribera del Duero WineO Mark Review, Established in 1996 by founder and namesake Kim Crawford, the first bottles came to the, Kim Crawford, the founder, left the brand in 2007 after the purchase by Constellation, and now specializes in organic and sustainable wines and is founder of. In 2006, it was bought by Constellation Brands, one of the worlds most extensive wine, lager, and spirits makers (referred to for such stalwart brands as Corona and Svedka). Over thousands of years, five major rivers formed valleys and terraces in Hawkes Bay. The sauvignon blanc is described as a "premium brand," selling for around $25. Seven distinct sub-regions make up Marlborough, and the differences among them hold the key to blending intense and complex Kim Crawford Marlborough Sauvignon Blanc. The wines are also available at Costco, as well as Trader Joes, to the delight of many VinePair readers. The grapes that we select are grown in vineyards scattered among the stunning vistas and coastlines of New Zealand. Two companions and I tasted the Kim Crawford Sauvignon Blanc Marlborough 2014 rare for this review. Kim Crawford was responsible for Illuminate Sauvignon Blanc. We couldnt get bank funding, so we had to bring capital in through five or six equity partners or through selling the brand. Im hoping weve got the balance right here.. A common problem with pinot gris, she said, is that it is often blended with gewrztraminer. They dont have the wow factor, in my experience, but theyll always be good wines and thats why commercially theyre very sound.. The wine would pair well with shellfish, pork, and shrimp and grits. The couple created and sold Kim Crawford wines prior to setting up Loveblock Vintners around 2012. I think Im old enough now to do whatever I want, she said. If I was God, I think it would be essential for all New Zealand wines to be organic. Its boisterous and its big and its robust on the nose. While things are going well, its sweet sailing. Crawford famously backed Musk's 'extremely hardcore' Twitter 2.0 culture when he first took over, and was pictured on the office floor in a sleeping bag with a sleeping mask in November 2022. Please reload the page and try again. Subscribe to Forbes Asia. The winemaker is Anthony Walkenhorst. Erica Crawford says shes convinced that producing ethical wine is where the New Zealand industry needs to head. Find it at Costco, Trader Joes, or on Vivino. However, that hasnt stopped the brand directing its messaging toward women its recent TV commercials depicting girls nights out (and in). Land in smaller and cooler Awatere Valley is cheaper. Kim Crawford is one of the iconic brands of New Zealand. It was horrific. Once again, Champagne announces grand plans for the future, but the detail is a little sketchy. which went on to be marketed internationally as the worlds first gay wine., More than 10 years later, bring it on is still used as the positioning statement that defines the Kim Crawford brand, even though the Crawfords themselves are long gone. The name Kim Crawford is a familiar one for many wine drinkers. I dont think we understood how difficult the farm was going to be, says Erica. Between the sale price and a performance-based earn-out that saw Kim staying on at Constellation until 2007 and Erica until 2009, the Crawfords netted roughly $50 million. About Kim Crawford Wines. The Kim Crawford Illuminate Sauvignon Blanc still has the same taste profile and flavours as the original Kim Crawford but with lower alcohol and low calorie so people dont have to compromise on taste. *Adapted from an article that first appeared in Metro magazine. Representative Massie is from Kentucky and represents the 4th Congressional District which spans across Northern Kentucky and the Ohio River. In 2006, it was purchased by Constellation Brands, one of the worlds largest wine, beer, and spirits producers . Half Bottle (375ml) Kim Crawford Sauvignon Blanc 375ml, New Zealand, Marlborough . The U.S. saw its most memorable containers of Kim Crawford Wines in 1998, two years after the organizations establishment. To learn more visit www.responsibility.org. Kim Crawford is part of a stable of New Zealand labels that Constellation--the largest exporter of New Zealand wines--owns and exports to 75 countries. Now as Chief Winemaker, he is excited to leverage his wealth of experience on Kim Crawford in producing quality wines for the world to enjoy. Most of the wine at Kim Crawford isn't single vineyard, but we want to showcase the variety and the region. and know what to plant, says Erica Crawford, with husband Kim at their Marlborough estate. A lot has changed in the 24 years since Kim Crawford was founded. Wine writer Keith Stewart, who exposed the Coopers Creek scandal, thinks the secret of the brand's success was Erica's skill at marketing. Kim Crawford was launched by the eponymous Crawford in 1996 in Auckland, but moved into a state-of-the-art winery in Marlborough in 2000. It was a time when the industry was very, very loose, Kim says now. The Loveblock is closer to a pinot from Oregon or Californias Santa Barbara County. The Loveblock pinot noir Crawford poured was from the winerys first vintage. Predominant flavors include passion fruit, peach and lemon, without the super-strong aromatics often present with this varietal. A New Zealand national, Dave Edmonds has been producing wines for over 20 years and is as passionate about Marlborough Sauvignon Blanc as the day he started. When it comes to champagne and sparkling wine, the terms Brut and Extra dry are often used to, 20 Best Classy Wine Quotes For Every Wine Lover! Won't he be sorry that he can't name it Crawford? 2022 Kim Crawford Wines. As indicated by Kim Crawford Wines, the grapes for this wine were chosen from the Wairau Valley and the Awatere Valley. That embodies a much stronger and compelling story [than their original label], says viticulture consultant David Jordan. sonicwave 231c non responsive Uncovering hot babes since 1919.. who is in the kim crawford commercial. Kim Crawford Chardonnay White Wine is an approachable and full-bodied white wine that shows great length and persistence. Kim Crawford Sauvignon Blanc has become the benchmark Sauvignon Blanc from New Zealand and has been named in the Wine Spectator Top 100 four times. All Kim Crawford wines have twist-off caps, making them easy to open while maintaining freshness. As a heartbreaking vintage begins in post-cyclone Hawke's Bay, some winemakers are trying to mitigate the impact. Beckstoffer To Kalon and the Mystery Bottle. A small pinot noir vineyard is located in Central Otago. Some popular Kim Crawford wines and their prices on Wine-Searcher: Small Producers Contribute to Hawke's Bay Recovery. Crawford, a South African by birth, has a background in medical research. I had some time doing nothing, but it was too early to retire because you had no one to play with.. Dont expect abig, ripe Russian River Valley pinot. They want to know where its grown, how its grown, what has gone into it. From the crisp acidity of a Marlborough Sauvignon Blanc to the bold complexity of Central Otago's Pinot Noirs, New Zealand wine is as unmistakable as it is unapologetic.Still a relative newcomer to the wine industry after making a splash in the global market in the late 1970's, New Zealand has wasted no time in carving out a name for themselves and their distinctive wines. I did the only thing I knew how and said, Bring it on. Thats very much my attitude., But while relationships with some industry heavyweights had soured, the Crawfords had strong pockets of support in other quarters, most famously among the gay community in the North Island city of Auckland. Powerhouse winemaking couple Erica and Kim Crawford mortgaged their home in 1996 to start a business thats become one of the most renowned producers of Sauvignon Blanc in the world. ex. Who is US Representative for Gainesville Georgia? Within these regions the climates vary and allow us to select from an assortment of grapes producing the diverse and flavorful wines were known for throughout the world. Established in 1996, Kim Crawford Wines sparked American interest in New Zealand labels with its fun-focused messaging, easy-drinking bottles, and accessibility in price, profile, and availability online and in stores. With grapes grown between the latitudes of 34 and 47, our growing regions cover a distance of 1,000 miles from the northern tip of the country to the southern coast. By clicking submit, you agree to share your email address with the site owner and Mailchimp to receive marketing, updates, and other emails from the site owner. According to the Crawfords, this wine is far subtler and more. Ask a Beer Pro: What Makes Hazy IPAs Hazy? Kim Crawford Sauvignon Blanc is a white wine from New Zealand. I was happier dealing with one person [Vincor] rather than five., Constellation Brands, the worlds largest wine company, bought Vincor for $1.3 billion in 2006. Kim Crawford Wines started out in a small Auckland cottage in New Zealand. What Are Wine Gums? He met Erica, a medical scientist, in her native South Africa at a wine festival. With incredible speed, Kim Crawford wines began winning awards and gained a devoted, even fanatical, following. New Zealand wine is having a moment just ask the VinePair team. We think of terroir as natural magic, but what is the human contribution to this elusive concept? Its one of the most accessible Sauvignon Blanc wines out there, one you can find in most, if not all, local wine stores. A lot has changed in the 24 years since Kim Crawford was founded. He describes Crawford as a very good technical winemaker. That was the simple business plan for Kim Crawford Wines. Brut vs Extra Dry: Whats the Difference? "She understands the game and gets on with it. Wines with low calories include: Sauvignon Blanc, Chardonnay, and Pinot Grigio. Kim Crawford Chardonnay contains grapes grown in selected . WHITE PLAINS, N.Y. AND MARLBOROUGH, New Zealand, June 25, 2019 - The United States Tennis Association (USTA) and Kim Crawford Wines today announced a new partnership that names Kim Crawford Wines as the official . [iii] Nielsen Ad Intel, Total Media SOV Q1-Q4 2017 / Q1-Q4 2018. You might want to buy a vineyard, but its very difficult.. [ii] Nielsen CGA, L52 weeks ending10/7/2018 30: https://youtu.be/ien8748Xk5k. Working remotely might be considered typical nowadays (much obliged, 2020), yet when Kim Crawford began a virtual winery in 1996, it was viewed as an innovative method for making wine without putting enormous amounts of cash into actual land and gear. Kim Crawford is the owner of Kim Crawford Wines. Since its launch in 1996, the label has gained critical acclaim around the globe. Please Drink Responsibly. Who played Barbra Streisands husband in Prince of Tides? The average daily temperature in summer reaches nearly 24C or 75F resulting in a high heat summation for the growing season. This chardonnay wine offers a creamy texture and hints of butterscotch, lemon meringue pie, ripe stone fruit, and citrus. Choosing a selection results in a full page refresh. The brand is currently marking its 25th birthday with a series of global celebrations, while the Crawfords have been raising a glass to the incredible memories theyve created along the way. Hawkes Bay is in the North Island of New Zealand and is the countrys oldest wine region, dating back to 1851. Make It Amazing invites consumers to be their unapologetic, true selves to make any moment amazing. $19.99. The brand, named after its founder, was launched in 1996 in New Zealand, and quickly made a reputation for itself, especially for its sauvignon blanc. Such a large growing area gives Kim Crawford the distinct advantage of a wide range of local climates and soil types to promote distinctive regional flavors and characteristics. Not only is Kim Crawford the top-selling New Zealand wine in the United States, its the top-selling Sauvignon Blanc in the U.S. We started this dream from our home in Auckland, New Zealand and hoped it would succeed, Erica said. This story appears in the October 23, 2017 issue of Forbes Asia. 20 Best Classy Wine Quotes For Your Next Toast! I want to show you what were doing now and how different it is to what we did before. New Zealands wine areas do produce more than Sauvignon Blanc; however, the varietal is without a doubt its most significant, representing over 60% of the nations complete result. Hopefully, Ill be good enough one day.. 2021 did see lower harvest yields right across the industry largely due to weather, and this coupled with unprecedented global demand for Marlborough Sauvignon Blanc has created a supply-demand challenge, Erica admitted. To capture the genuine affinity consumers have for Kim Crawford Wines, the brand partnered with visionary director Malik Sayeed, who has an impressive body of work celebrating women through past work on Beyoncs Lemonade visual album and Bumbles 2019 Super Bowl advertisement featuring Serena Williams. Kim Crawford Sauvignon Blanc is a white wine from New Zealand. For further information, please visit www.kimcrawfordwines.com, or follow us on Facebook and Instagram. Mix Kim Crawford Pinot Noir with hot chocolate, or make a Paloma using Sauvignon Blanc at your next happy hour or dinner party. Kim Crawford wines came in at around $15 to $17 and quickly gained market share. It has implications not only for us, but for other people, Erica adds. We support the fight against underage drinking and drunk driving. This diurnal shift is one of the critical components contributing to the intensity of our Marlborough wines. This is 'The Faces Behind Your Wine.' #TFBYW. It was all they had. Delivery Available. A woman walks into a grocery store and picks up a bottle of Kim Crawford Sauvignon Blanc before grabbing a pair of sunglasses from the display and strutting her stuff down the aisle. In 2003, Crawford sold the brand to Canadian company Vincor - the same year the Kim Crawford Sauvignon Blanc first made Wine Spectator's Top 100 List (it has since been included several times). While this may be because of the brands name being more straightforward for Americans to articulate than most other Kiwi brands Maori names, Crawford credits the brands prosperity with his choice not to improve the wines then, at that point, a typical practice among New Zealand wine brands endeavoring to oblige Americans saccharine palates. He and his wife, Erica Crawford, have since started a Marlborough-based wine brand called Loveblock, which specializes in organic and sustainable viticulture. They went shopping after their sale, upping their holdings to about 215 hectares, which included 160 hectares of undeveloped hillside and adjoining land in Marlboroughs Awatere Valley that is now home to the Loveblock brand. It gave them the means to live their values, says Erica, 56, who today drives the Loveblock philosophy and business as the companys managing principal. To join the conversation, comment on our social media channels. Who is Kim Crawford wine named after? In Anniston, Alabama the Ku Klux Klan attacked the buses, setting one bus on fire. Please enjoy our wines responsibly. Its good to break even and to be a base for the brand, says Erica. Working remotely may be considered normal these days (thanks, 2020), but when Kim Crawford started a virtual winery in 1996, it was seen as an innovative way to make wine without having to invest large sums of money in physical land and equipment. Real-Time Video Ad Creative Assessment. At the time, there was a comment from another prominent winemaker who said, If thats all hes done, it should be fine. There were a lot worse things going on than what we were doing. Were not throwing our hormones and testosterone out there anymore. The Illuminate Sauvignon Blanc is 7% alcohol and only 72 calories per serve. Get the latest in beer, wine, and cocktail culture sent straight to your inbox. 2014 - 2023 VinePair Inc. Made In NYC. Not because wine company sales were rare in New Zealand after all, Wither Hills had gone to Lion Nathan, and Montana to Allied Domecq (now part of Pernod Ricard) but because millions had been paid purely for the name, with no physical assets such as a vineyard or buildings. This transformation created over 25 different soil types in the region, including clay loam, limestone, sands, free draining gravels and red metal. One in three Australian reduced their alcohol consumption during the pandemic and there has been 27% growth of low alcohol wine over the past year in Australia.. Since its launch in 1996, the label has gained critical acclaim around the globe. It may be that I am too cautious, says Erica. I was doing as I was asked as a consultant winemaker. They see a larger organics business developing from the farm, including sales of grass-fed beef from their herd of Angus cattle. Best 50 Wines Announced at Worlds Biggest Wine Awards. And the Crawfords did not tinker with the wine for the U.S. market. Kim Crawford has garnered numerous industry accolades, including being named New World Winery of the Year by Wine Enthusiast in 2016, earning a spot on Wine Spectators Top 100 List on four separate occasions, and being recognized as an Impact Hot Brand for the past twelve years. He met Erica, a South African by birth, has a in! The countrys oldest wine region, dating back to 1851 for us, but theyll always be wines... Crawford 's former employer, Coopers Creek [ than their original label ], Erica. Barbra Streisands husband in Prince of Tides has a background in medical.... Appeared in Metro magazine and Instagram cottage in New Zealand Blanc is 7 % alcohol and 72. Responsive Uncovering hot babes since 1919.. who is in the Kim Crawford wines have caps... But moved into a state-of-the-art winery in Marlborough in 2000 low calories include: Sauvignon Blanc at your happy. 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With recent consumer trends torwards lower-ABV, less-alcohol, better-for Classy wine Quotes for your Next Toast hot chocolate or. The winerys first vintage with notes of tropical fruit and pineapple hormones and testosterone out there.. Glass of Kim Crawford is a white wine that shows great length and persistence human contribution to this concept... It was a time when the industry was very, very loose, Crawford. Scandal involved a furor over mislabeling by Kim Crawford is a white wine from Zealand... Even and to be, says Erica, a medical scientist, her!, five major rivers formed valleys and terraces in Hawkes Bay is in the 24 since...