Yes! Slates co founders explained that one of their VPs was a very prominent business person in the restaurant industry and therefore they were going to utilize him for leads. Most people said they couldnt really remember. To fund their business, they launched two campaigns: a $51,833 Kickstarter campaign and a $53,438 IndieGoGo campaign. Most young entrepreneurs dont know how to sell the product into a supermarket chain, and they dont have any money, Klane says. The most sought after products include Silk Chocolate Milk, So Delicious Chocolate Milk, Almond Breeze Chocolate Milk, Rice Dream Chocolate Milk and Silk Cashew Milk. This one was also very smooth but tasted a little thicker and richer than the regular chocolate milk. Slates founders spent a year tweaking the recipe, and are now selling several flavors of chocolate milk in cans. Slate comes in three flavors: classic, dark chocolate and mocha flip (with a hint of coffee). Since the two entrepreneurs were now dead set towards targeting health-conscious consumers, they also began marketing their products as 100% natural, non-GMO, gluten-free and nut-free. As a result, while this appears to be a good product on paper, you might wonder if it has been refined to make it taste less healthy. When a couple of millennials cant share their love for chocolate milk because of their lactose intolerance, what do you think theyll do about it? Reinventing chocolate milk: Triple digit growth for Slate Milk, an 'all natural strength' brand . In some retailers were in the dairy cooler, in others were in the functional beverage cooler next to single serve coffees and kombuchas and teas, and in Publix, well be in the new age beverages set, explained Lubin,who co-founded marketing firm, Reppr, a job board offering millennials and Gen Z-ers brand ambassador and influencer opportunities, Were still learning what works best, but we dont want to be next to childrens chocolate milks, because thats not where our consumers are going. WFM Patrice, home on furlough, lapped warm milk with me in the bar MacMahon. According to some studies, it may be even more effective than sports drinks for improving endurance and reducing post-workout exhaustion. To help other viewers of the show find out more information about each of the Shark Tank products and services, Ive created SharkTankSuccess.com. Slate pivots itself as a sustainable brand as its products are packaged in 100% recyclable aluminum [+] cans. Stephen Conway, from Sailsbury, who runs Pure Heavenly Chocolate, pitched his low sugar chocolate, free from dairy, soy, gluten and palm oil free, to the five investors. This clearly wasn't the same chocolate milk I drank as a kid! Everything is marketed toward kids, he says. Though Josh is no longer employed by the company, he remains as an executive. That's why our delicious chocolate milk is 100% lactose free. Slate Milk is a chocolate milk product that claims to be healthier than traditional milk. The net worth of Josh Belinski is not available. Slate Dark Chocolate Milk is high in protein, with 20 grams, 1 g sugar, and 2 g net carbs. Slate Chocolate Milk is a lactose-free chocolate drink with low sugar. More specifically, they were worried about the pre-sales pitch after accepting the offer since they didnt have any sales to show for themselves. 2023 PitchBook. Without preservatives, using this process, we can deliver products safely to your door without refrigeration. I love the smoothness of the flavor and the texture!. While the milk is not need to be refrigerated, it is best served chilled. Some days when I have a really intense workout I will have one from fairlife or nesquik. Theyll soon find out. With Slate growing 300% in sales from 2020 to 2021, more than 60% of which came from e-commerce, Lubin confirms the unenthusiastic feedback from Shark Tank earlier hasnt really stopped new consumers from trying their lactose-free, ultra-filtered milk product, and the market demand will likely remain strong. However, drink it cold for best tas, Slate High Protein Classic Chocolate Milk, Lactose Free, Low Sugar, Non-GMO, Gluten Free, 11 oz Can, Pack of 12, Silk Shelf-Stable Almondmilk, Unsweetened, Dairy-Free, Vegan, Non-GMO Project Verified, 1 Quart (Pack of 6) (ASINPPOSPRME32477), Slate High Protein Chocolate Milk Variety 12 Pack, 4 each of Classic, Dark Chocolate, & Espresso, Lactose Free, Low Sugar, Non-GMO, Gluten Free, 11 oz Can, Shark Tank Products (Complete List of All 1223 Pitches), Completely safe for lactose intolerant consumers, Perfect substitute for health-conscious consumers, No sugar substitutes and completely non-GMO and gluten free, Variety packs can be subscribed for from the companys website, Doesnt necessarily require refrigeration, May be looked over by young children (the largest demographic of chocolate milk consumers). Studies have shown that drinking chocolate milk for extended periods of time improves endurance. All of this was possible thanks to a process called ultrafiltration. Cocoa is a good source of antioxidants and has been linked to lower blood pressure and cholesterol levels. He currently works full-time as an executive at Slate Milk. Slate quantified their plans for growth by asking the investors for $400,000 by giving up 10% stake in their company. Slate is where its at! Typically, standard items are delivered within 4-10 business days. Slate Milk is a healthy and tasty substitute for dairy products. Its creators, Manny Lubin and Josh Belinski, are seeking investments for production and distribution. We are inbetween the kids chocolate milks and the high-protein bodybuilder type drinks category, but based on feedback, we want to get the protein [currently at 17g/can] up a bit more, and the sugar [currently at 9g/can]down a bit further.. Children who are overweight or have heart disease may develop it. Of course, the co founders didnt just stop there and had so much more up their sleeve. The Yoo-Hoo cans may be a better substitute for chocolate milk than the real thing, but they are not as good as it is. Maya and Riley sat together in the bay window, still in their pajamas from the night before. Slate, which sources dairy from family-owned farms in New York, is currently available in three different varieties: classic chocolate and dark chocolate milk, in addition to an espresso chocolate milk boosted with 150mg of caffeine per can. Slate, which sources dairy from family-owned farms in New York, is currently available in three [+] different varieties. They researched ways to address those issues, including a process called ultrafiltration, which reduces the amount of sugar and lactose in milk while retaining protein. Prinova offers custom flavors, flavor matching & modification. I bought the 12-can variety pack, which as you . As an added detail, Slate Chocolate Milk also aims to make the lives of farmers easier. There was nothing more refreshing than a glass of chocolate milk! We look at other ready-to-drink protein shakes and chocolate milk as other options for our customers, he stressed. Nut milks were a crazy niche product a few years ago, but now theyre mainstream. Check Latest Price Product Details And last year Land O . If the amount is close to 25g per serving, consider whether you're going to eat more food later. . These include the Classic Chocolate, Dark Chocolate and Mocha Flip (which consists of 150mg of caffeine). Comment * document.getElementById("comment").setAttribute( "id", "ac30fef23ea4d21bd406475e3f487f02" );document.getElementById("e57f6e8b1a").setAttribute( "id", "comment" ); Save my name, email, and website in this browser for the next time I comment. Developer of a beverages e-commerce platform intended to provide all-natural, high-protein food and drinks with no added sugar. You either realize how silly and childish the word actually sounds when you're in an intimate context with your SO, or you try saying it around people in a casual context and feel like a total perv. Is there untapped demand for chocolate milk in a can? Chocolate milk-lovers can rejoice, because there is an adult-friendly option now that is lower in sugar, delivered in a sleek aluminum can, and comes in varieties you won't find in the school cafeteria. Slates new chocolate milk can is now available, but it isnt all that great. Most of these investors, Lubin believes, have been in similar situations when building their businesses and can effectively help Slate expand retail and online footprints. Get 60 Slate Chocolate Milk coupon codes and promo codes at CouponBirds. Additionally, since this product is sold in a can instead of a tetra pack or a glass bottle, it has a longer shelf life as opposed to most other similar brands. Better yet, each serving of Slate only has 9 grams of sugar (some regular chocolate milks have four times that) and 1 gram of fat. 2.3M views 2 years ago As Josh Belinsky and Manny Lubin of Slate Chocolate Milk let the Sharks have a taste of their product, they might have regretted their decision as Mark Cuban has a. Chocolate milk contains vitamin D, which is necessary for bone health and is found in the majority of the milk sold in the United States. . I remember every day at lunch getting it with my school lunch and always looking forward to it. However, it is known that the shark tank investors are typically very interested in food and beverage companies, so it is possible that slate chocolate milk was able to secure a deal. Slate Milks co-founders tested many lactose-free chocolate drinks before developing the perfect formula. The drinks come in really sleek cans - kind of similar to Red Bull ones and definitely gave off more of an adult vibe. Each can contains 11 oz of milk, which I found to be the perfect amount. Slate chocolate milk will be sold in cans. I started Nunu Chocolates with the belief that the world is a better place when chocolate is involved. They are currently developing a low-sugar, lactose-free milk, and are planning to offer a variety of other flavors in the future. The modern chocolate milk drinks are available in varieties like the smooth and creamy Classic Chocolate Milk, Dark Chocolate Milk and Mocha Flip, which combines chocolate milk with . | Insight Guide. Slate - ultra-filtered, high-protein, lactose-free chocolate milk in shelf-stable cans that adults won't be embarrassed to carry around is now available direct to consumer (DTC) via Slatemilk.com and Amazon, and will be in roughly 3,000 stores by the end of March, said Lubin, who founded the company with college friend Josh Belinsky in 2018. Slate sources its milk from family-owned farms in New York. (Thats about $3.30 per 11-ounce can.). Shark Tank, While fluid milk sales have been on a downward trajectory for years, sales of more functional dairy products have grown, says Slate Milk co-founder Manny Lubin, who claims many Millennials love chocolate milk, but want something with more protein and less sugar in a format thats a bit more hip than that bottle of YooHoo they drank as kids.. Chocolate milk has a reputation of being too high in sugar and being a kid's drink. Chocolate Academy by Barry Callebaut presents their first Chocolate confectionery report for 2023 and beyond, H&F pectin optimizes starch based applications, H&F Innovative Solutions for your Product Developments, Plant-based, alt proteins, precision fermentation, Carbohydrates and fibers (sugar, starches), T. Hasegawa releases 2023 Flavor Trends Report, FDAs update for new Human Foods Program falls short of industry expectations, JM Smucker explores acquisitions, innovation, stepped-up marketing to energize coffee sales, Brands may end up losers as consumer taste for private label during inflation lingers, Attest finds, Sola reformulates as all natural, rebrands keto-friendly bread. Another target market Slate forgot to mention was health-conscious consumers. The last one I tried was the espresso. Copyright - Unless otherwise stated all contents of this web site are 2023 - William Reed Ltd - All Rights Reserved - Full details for the use of materials on this site can be found in the Terms & Conditions, Related topics While many investors interested in early-stage CPG brands are heavily focused on plant-based products, they also recognize the growth in lactose-free and ultra-filtered, higher protein milks such as fairlife, and the growth in beverages such as cold brew combined with dairy milk, said Lubin, who has secured financing from a variety of investors including Riverpark Ventures, OneRepublic lead singer Ryan Tedder, Halo Top International CEO Doug Bouton, and Drizly co-founder Nick Rellas. Since then the company is still operational and hence the company net worth might have be higher than that of pitch. Furthermore, the milk is lactose-free, and it uses natural sugars instead of cane sugar for sweetness. Run by Black journalists at The Boston Globe, Black News Hour, a new radio program, delivers reliable news that connects with our community and expands on deeper issues impacting our city. Videos. . Since they reduced its sugar content and people expect chocolate milk to be incredibly sweet, Slate made use of monk fruit as a healthier alternative to sugar. Now, Slate is available in a wide variety of retail stores and consumers can also choose to order their products directly from their website. Slate Milk Despite the growing hype around dairy alternatives, a category that will grow at an estimated 23% CAGR between 2020 and 2027 to reach at least $5.1 billion in the U.S., according to. (He and Belinsky say they are lactose intolerant.). There is no caffeine in slate chocolate milk. 1.1K. Make sure you know your serving size or else you may go over your planned intake and exit ketosis. About. As a dessert alternative? If you do their subscribe and save option, it brings the price down to about $2.50 a can. But Belinsky contends millennials want to support brands that are the underdog, and they like the startup approach to things., It seems like everyone is reimagining milk these days coconut milk, oat milk, almond milk, soy milk, and now real milk without the lactose, says Jen Faigel, executive director of Commonwealth Kitchen, a Boston nonprofit that supports food entrepreneurs. Everybody has a Greek yogurt now all the brands have it, he says. Slate Milk is a new healthier alternative to traditional chocolate milk that has 75% less sugar than regular chocolate milk, is lactose-free, and is packed with protein. | Case Study. Is there anything better? Manny Lubin and Josh Belinski co-founded the firm in 2018. They say the product will stay drinkable for about a year. Descriptions: Manny Lubin and Josh Belinsky, founders of Slate, a Boston-based startup, want the Sharks to invest in their chocolate milk for millennials in episode 1124. Yes, chocolate milk is healthy. Chocolate milk is high in protein and fat, and it can help you feel full and exercise more. We asked questions like Do you like the taste? and When was the last time you had one? Lubin says. Currently, Slate is available at 5,000 retail locations, including Wegmans, Market Basket, and Harris Teeter. The Sharks liked the idea and were surprised by the high protein and low sugar content. Their original goal was $400,000 in exchange for a 10% stake in the company. Finally, and probably most crucially, they don't need to be refrigerated to keep their shelf life. Reviews. If the discount code does not work on a full-priced order, please contact their support staff to verify that the coupon still valid. Some people believe that slate chocolate milk is healthier than regular chocolate milk because it contains more cocoa. The milk is "ultra-filtered" to remove lactose sugars and some of the water content, which is then blended with stuff like allulose and monk fruit. I can drink slate anytime without worrying about calories or fat content, even during competition preparation. Cracking open a cold can of Slate milk makes any day a good day for me!, Slate is where its at! By July 2021, the company had generated $1 million in annual sales and completed another $3.3 million extended seed financing round in October 2021. Chocolate Milk contains a blend of Ultrafiltered Skim Milk Blend (Ultrafiltered Milk, Water), Cane Sugar, Natural Flavors, Cocoa (processed with alkali), Mineral Oil, Fruit, Potassium Chloride, Pectin, Salt, Cellulose Gel, Lactase enzyme, Vitamin A Palmitate, and D. Slate Milk is a healthier alternative to traditional chocolate milk that is made with whole fruits and vegetables. For instance, their chocolate milk is also high in electrolytes, vitamins and protein AND, somehow, they managed to increase its shelf life. [removed] lolzergrush 9 yr. ago. That said, the Sharks feedback during the episode which aired almost a year after it was filmed, by which time the formulation had changed considerably drove Lubin and Belinsky to work even harder to get the sweetening and flavoring system right. The first one I tried was their regular chocolate milk. The company plans to launch new flavors in 2022. The company is also expanding its business in Russia. Since then the company is still operational and hence the company net worth might have be higher than that of pitch. Slate Milk is the way to go if you want to get your day going in the right direction. It comes in a can and comes in three flavors: chocolate, dark chocolate, and espresso. Shop slatemilk.com and enjoy your savings of November, 2022 now! Remilk pauses plans for worlds largest precision fermentation plant, focuses on growth, VIDEO: Postbiotic scientific discoveries boost consumer awareness, Latin empanadas, handmade cinnamon rolls and Safe Space cookies get a boost from SKU, Review discusses legume peptide potential for diabetes treatment. The flavor is great, it tastes just like chocolate milk but without the lactose and sugar added in plus they have potassium and calcium most people need to have more of everyday., Im a sucker for a cold Slate Milk after a hard workout or long day. Their idea for the drink was born out of their desire to create a lactose-free chocolate milk alternative. In 1873, they opened their operation at Chippenham, Wiltshire. Lactose can make people feel off or slow, Lubin says. By 2021, Slate expects to generate a two to three-fold increase in revenue. Furthermore, the products are also available on the website, wherein they can be purchased online. Along with this, we do everything we can to be a sustainable brand: our products are packaged in 100% recyclable aluminum cans, and were actually a certified plastic-neutral brand through partner rePurpose Global. Slate chocolate milk will be sold in cans. Its available in a variety of flavors and is sold directly to consumers. After a year of development, Slate milk cans have reached retail stores and Costco shelves. What Happened to Wedding Wagon after the Shark Tank Pitch? However, the Sharks were not impressed with the flavor and the fact that the firm was in pre-sales, and as a result, they dropped out one by one. This resulted in a chocolate-flavored, protein-packed beverage with low sugar content. Needless to say, the Sharks were not impressed by the answer and declined their offer shortly after. Manny earned a BA in Marketing and Communication from Northeastern University. Manny Lubin and Josh Belinsky launched their company, Slate, to modernize the classic beverage and make it more appealing to adults, particularly people in their 20s and 30s. This is top-tier, premium chocolate milk. Sweeteners (intense, bulk, polyols), ADM | 22-Feb-2023 Of course, since were talking about chocolate milk here, you wouldnt be able to tell the difference between the oldest products in the market and Slates can of rich and healthy milk. You cant say that theyre completely worth the three dollars per can price. Cracking open a cold can of Slate milk makes any day a good day for me! We dont think they necessarily have to be mutually exclusive., Commenting on what lessons can be taken for budding entrepreneurs, Lubin said there isnt a one-size-fits-all approach when it comes to building an emerging consumer brand, but noted how important it is to surround yourself with people that you can learn from, and hire folks you genuinely enjoy working with., As for Shark Tank, he added, we had to learn from it and move on, just like ever other aspect of the business. Boston-based startup Slate Milk which gives adults permission to keep drinking chocolate milk by dialing down the sugar, increasing the protein and packaging it as a functional beverage in shelf-stable cans - has raised $1.7m in a seed round (taking its cumulative funding to $2.5m) and secured listings in 3,000 stores. When we filmed we were pre-launch and the version the Sharks tasted was not the version on shelf today, but we appreciate all feedback, said Lubin. Example: A product with 26 grams of total carbohydrates and 9 grams of fiber will have 17 grams net carbs. And all Slate milks are lactose-free, nut-free, and contain no artificial flavors. Slate Chocolate Milk is gluten-free, kosher, and nut-free. Belinsky and Lubin decided to start a company in May and began the process of raising about $100,000 from individual investors. Plus, it doesn't require refrigeration and is shelf-stable for months so you can throw it in your gym bag or your camping bag to enjoy later. To showcase their creation, the cofounders of Slate Chocolate Milk walked in with their creation in front of their potential investors on ABCs Shark Tank. Health & Wellness It is possible to increase your exercise efficiency by drinking chocolate milk. Slate Milk is also 100 percent lactose-free. Boston-based startup Slate Milk - which gives adults permission to keep drinking chocolate milk by dialing down the sugar, increasing the protein and packaging it as a functional beverage in . functional beverage Slate products, which are sold in aluminum cans, have much less sugar than regular chocolate milk, and more protein., The decision to nostalgically indulge is actually a solid example of adulting., Theres no doubt that this better-for-you alternative is tasty (and healthy) enough to change that., "I am not in love with the added sugar that the conventional options offer. Some of the best gluten-free alternatives are Koia Cacao Bean Nutrition Drink, Slate Chocolate Milk, Rebbl Hazelnut . It is an excellent choice for health-conscious consumers. Click to enjoy the latest deals and coupons of Slate Chocolate Milk and save up to 25% when making purchase at checkout. Next into the tank is a grown-up version Of a childhood favorite What up sharks I'm Manny I'm Josh and we Are slate chocolate milk we're seeking 400 000 in exchange for 10 of our Business sharks you can be the happiest Version of yourselves if you Embrace who You are and what you enjoy Lori you can sing in traffic if it makes You smile Mark you can wear that hat if You feel like it's just And . High Protein Chocolate Milks, Lattes, and Mix Sticks. This is thanks to the companys successful launch of its line of premium chocolate milk products. Lactose is a naturally occurring sugar that is hard for many people to digest. Its current line includes espresso chocolate milk and classic chocolate milk. Sugary beverages and snacks should also be avoided as part of a healthy diet. Because while we may not be health gurus nor gold-medal athletes, we do everything we can to live an active and healthy lifestyle. The Modern Christmas Tree from Shark Tank Reviewed. ", If I were you I'd go ahead and get me some Slate. "Pussy" is a hard word to say in general, with a straight face. Slate Chocolate Milk was invented by Manny Lubin and Josh Belinsky, who began the Boston-based startup to accommodate their desire for a lactose-free dairy product. All of our cans are lactose free, SOURCED FROM FAMILY FARMS: We source our milk from family-owned dairy farms here in the United States that are fully compliant under the AWA (Animal Welfare Act) and make sure the cows are well fed. And last year Land OLakes launched an accelerator program in Minnesota for dairy entrepreneurs working on products such as organic ice creams and new kinds of cheese spreads. Slate Chocolate Milk is nut-free and is produced in a nut-f. Disclosure: Slate Milk did provide samples for me to review but all opinions are my own. Although chocolate milk is a good choice for those who prefer it, it does not have to be. Get the full list, Morningstar Institutional Equity Research. It's currently only available for pre-order on their website, but they will ship to their backers in October 2019. - Last updated on Slate was valued at $4 million during the pitch process. They accomplished this by using an ultrafiltration method to remove fat, sugar and lactose from milk and then adding chocolate and monk fruit for sweetness. chocolate milk? Slate Milk is the way to go if you want to get your day going in the right direction., I can drink slate anytime without worrying about calories or fat content, even during competition preparation. Its the perfect drink for breakfast or a post-workout snack. Jan 30. Their original goal was $400,000 in exchange for a 10% stake in the company. Each 11-ounce can boasts 17 grams of protein, 120 to 130 calories and 12 to 13 carbs. It is available on their website and a number of stores including Roche Brothers, Harris Teeter, Whole Foods Market, and a number of smaller supermarkets. She hoped to land a deal with the sharks for $100,000 in exchange for 10% equity. Despite the fact that chocolate milk contains fewer calories and added sugars than regular milk, it can be a source of obesity. order online! Slate Chocolate Milk is located in Boston, Massachusetts. Its also lactose free, in addition to being dairy-free. Manny Lubin is an entrepreneur who founded Slate Chocolate Milk in 2018. Opinions expressed by Forbes Contributors are their own. Terrible. To fuel that continued growth momentum, Slate has just closed $3.3 million, an extended seed round following its earlier $1.7 million fundraise in late 2020, putting the companys total funding to around $6 million to-date. But they found it perplexing that it wasnt a beverage adults drink regularly. Additional shipping charges may apply to items shipped to Canada, based on their location. Consumers around the globe seek dietary options that support their healthy living goals. Helpful Insights About Slate Dark Chocolate Milk. It was because of this desire that they created the company after realizing how many people were looking for a healthier and sustainable dairy option. more products. . Pricing:The cans are sold via theSlate website atin 12 packs for $35.99 with a subscribe and save option for $29.99 and are available at selected retailers for $2.49-$3.29/can. In 1866, It founded by George and Charles in Cham, Switzerland. Chocolate milk contains added sugars and therefore more calories that can lead to more overweight and obesity. This means that slate chocolate milk has more fat and calories than fairlife. But it hasnt all been plain-sailing, added Lubin, who observes that the brands appearance on Shark Tank last year did not go entirely as planned (spoiler alert: Mark Cuban was not a fan). Furthermore, it contains 20 grams of protein, making it an excellent choice for breakfast or after-workout snacks. The company valuation was $4 million during and after the pitch. I love the smoothness of the flavor and the texture. Since you gave up many years ago, you have nothing to lose and you should definitely give Slate Chocolate Milk a whirl. The company sources its milk from about 30 family-owned U.S. dairy farms and uses recyclable aluminum to package its milk. , When they buy it [for the first time], our consumers often say that they are not necessarily looking for a chocolate milk, they see the high protein, low sugar, see it looks indulgent, and they put it in their cart.. Son of the wild goose, Kevin Egan of Paris. Slate provides free shipping on all orders inside the United States. Slate is delivering both of these things.". Slate High Protein Chocolate Milk Variety 12 Pack, 4 each of Classic, Dark Chocolate, & Espresso, Lactose Free, Low Sugar, Non-GMO, Gluten Free, 11 oz Can DELICIOUS: Smooth, creamy, mouthwatering chocolate milk. 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The flavor and the texture about $ 100,000 from individual investors get the full list Morningstar... Rebbl Hazelnut earned a BA in Marketing and Communication from Northeastern University for! Founded slate chocolate milk a whirl healthy and tasty substitute for dairy products to your door refrigeration! Ones and definitely gave off more of an adult vibe 100,000 from individual investors espresso. To live an active and healthy lifestyle including Wegmans, market Basket, and they have! In cans pack, which I found to be the perfect formula drinks. Find out more information about each of the show find out more information about each of the flavor the. An entrepreneur who founded slate chocolate milk contains fewer calories and added sugars regular... Stores and Costco shelves have 17 grams net carbs get the full list, Institutional! 60 slate chocolate milk I drank as a kid to consumers entrepreneur founded. 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