This allows those who may have not heard of certain issues to learn more about them in an entertaining and accessible way. Cynthia is passionate about staying socially aware, supporting her community, and giving back. KRYSTAL LORA @krystallora 65.5K (Top Latin Influencers), 48. With the steady growth of the Hispanic population in the U.S., their purchasing power has also grown substantially over the years. Cristina Vera is the founder of Vera Creatives and an award-winning communications strategist with over 20 years of leadership, marketing, and community engagement expertise. 3. Brands love working with famous Hispanic influencers due to their strong cultural connection and affinity with followers, which leads to highly engaging and effective marketing campaigns. Entity: Public Financial Management, Inc., RAMN (RAY) CEPEDA Senior Vice President, Senior Managing Director, Entity: Back of the Yards Neighborhood Council (BYNC), PEDRO DEJESS, Executive Vice President, General Counsel & Corporate Secretary, Entity: Little Village Chamber of Commerce, Entity: Illinois Hispanic Chamber of Commerce (IHCC), JESUS CHUY GARCIA, Cook County Commissioner, (7th), Entity: Cook County Board of Commissioners, LUIS V. GUTIERREZ, U.S. Representative (4th), Entity: United States House of Representatives, MARCO E. JACOME, MA, LPC, CSADC, CEAP, Chief Executive Officer. Massy is on a mission to share her workout routines to change lives and inspire a new generation of trainers. LUISA FERNANDA @luisafernandaw (17.1M), 4. Overall Hispanic YouTubers are becoming more visible in mainstream media by leveraging technology to reach larger audiences around the world with content that speaks directly to their experiences while staying true to their heritage and values at the same time. At that time, he had to dress well every day for his students to feel comfortable in the uniforms they were required to wear. Click here to get the full experience on your screen. Aside from modeling, Elizabeth is also fond of traveling, hitting the gym, and going to the beach. Latina Instagram influencers are also vocal about their experiences. New York City-based fashion model and influencer, Natalie Lim Suarez, one of the top Latin influencers, has become a notable fashion icon since she started modeling at age 15. From business owners to nonprofits and public service to health care, different sectors are represented by these leaders who have worked their way to the top. On TikTok, Amara has quickly amassed 17.2 million followers with her lip-syncing and trending dance routines. Prior to founding C1 Revolution, Larkin worked on communication teams for Walgreens, DePaul University and iHeart Media. Her popularity as a social media influencer has earned her TV and film projects, such as an appearance in a web series, hosting the Mexican version of The Voice Kids and the 2017 Kids Choice Awards, and lending her voice to the Spanish version of a popular American animated series, Trolls. In 1992, the number of powerful Latinos and Latinas in the city could fit into one room. Nahrin (@oncloudnahrin) 2. This Venezuelan stunner launched Oh Lola!, a fashion, beauty, and lifestyle blog dedicated to providing the latest fashion and beauty trends, local events, and personal style. magazine. ADRIANA ALEJANDRE @latinxtherapy 106K (Top Latin Influencers), 46. Top Latino influencers bring unique perspectives on society that often challenge traditional views while still maintaining an open dialogue. Latina influencers 2022 were some of the most popular influencers on social media. Gabriela Garcia is the founder and editor of Modern Brown Girl. This Dominican Republic native started her fitness journey as an act of self-love after she struggled with depression. For example, many famous Hispanic influencers come from similar backgrounds, languages, or countries; thus, they can empathize with the struggles or triumphs of their community. Hes been credited with bringing Reggaeton into mainstream American pop culture by collaborating with artists such as Cardi B, Camila Cabello, Pitbull, Pharrell Williams, and Beyonce. Her efforts have resulted in more resources, representation, and funding for under-served communities across Chicago. Manny Mau. Furthermore she, as one of the top Latina influencers 2022, was selected as one of TIME Magazines 100 Most Influential People Of 2020 due largely to her support of organizations like St Jude Childrens Research Hospital which provides medical care to sick children regardless of ability to pay. Cynthia Chavarria is a writer who works at Getty Images in Chicago for the Latin American region. Tiffany plays a variety of games, particularly Minecraft and The Sims, and uploads videos under the names iHasCupquake, TiffyQuake, WeAreMishMish, ToyBoxCollectibles, and ToyBoxPets. They run organizations that connect businesspeople and the civic-minded in order to strengthen the community. In addition, she has recently joined TikTok where she posts regular fit checks and funny dance videos. The over-50 influencer is also an author, journalist, and yogi who runs Viva Fifty, a bilingual community celebrating life after 50. Currently, Larkins client list has grown to include non-profits, start-ups, personal brands and large-scale events. If youre not familiar with these change-makers yet you soon will be, because their influence and impact will only grow stronger through the decades. Latinas Uprising helps new and aspiring attorneys through the higher education maze and provides tools to overcome the systemic barriers of law school. Despite her eccentric styling, she manages to pull off equally captivating looks. At the same time, famous Hispanic influencers need to stay true to themselves and stay authentic when engaging with audiences. Top 10 Hispanic Influencers on YouTube (Updated) By Editorial Staff 02.05.2019 1. VICKY ALVAREZ @vickyalvarez 115K (Top Latin Influencers), 45. Jackson's background and upbringing allows her to provide a voice for laborers and business owners that make up the hospitality industry. Latinas have always been underrepresented in the media, but that is starting to change thanks to Latina Instagram influencers. Contents. The Lozano Chicago Public Library Branch and Rudy Lozano Leadership Academy are named after her uncle, Rudy Lozano, a slain activist who helped get Chicagos first African American mayor, Harold Washington, in office. Maria Bethany Other Notable Hispanic Influencers on YouTube: Second, leveraging the creativity of top Latino influencers allows brands to connect with Hispanic consumers in a meaningful way. German also won several awards, including the Digital Icon and Master Gamer categories in 2014 and 2016, respectively, and was recognized as one of the biggest YouTube stars by The Washington Post, one of the most popular by BBC, and one of the most influential in Time magazine. The power of influencers and brand advocates comes from the late 19th century, according to The Shelf. "Clearly, the national conversation around race, immigration and the role of Latinos in our society in some ways is at its height," Castillo says. Willman created Latinas Uprising because of her own struggle through law school and wanted to help other women experiencing similar struggles. They are the best persons to connect with the consumers whose language and culture are deeply ingrained in their identities. Luisa Fernanda Catao Ros, one of the top Latin influencers, known by her social media name, Luisa Fernanda W, is a Colombian internet sensation, actress and singer. The support, along with the love, has helped power the team's ascent. ELEONORA PONS MARONESE AKA LELE PONS @lelepons (48.4M), 3. Hispanic influencers in the United States have become the source of inspiration and guidance for millions of Americans who seek out their advice and expertise. Nubia Willman is the editor and founder of Latinas Uprising, a community for new and aspiring attorneys seeking to excel in the legal field. This initiative is part of our 10th Anniversary celebration of Negocios Now, founded by Nicado in 2007. This stunning classy Latina also showcases her elegant aesthetics, fashion picks, and beauty tips on her Instagram account. The success of famous Hispanic influencers is largely determined by how well they engage with their followers and how well they build relationships with them. It is important to note this includes 4,869,400 Latinos living with a disability in the U.S. Only 37 percent of working-age Latinos with disabilities are employed in the U.S., compared to 73.9 percent of working-age Latinos without disabilities. Eugenio Derbez: Mexican actor Eugenio Derbez is well known for his comedic roles in films such as Instructions Not Included (2013) as well as his hosting duties for Univisions variety show Derbez en Cuando from 2005 2011. We work with over 100,000 influencers who help brands build awareness, create content, and drive sales. Jessica Torres is a Bronx-based, Latin Influencer of Ecuadorian descent with a passion for plus-size fashion, lifestyle, travel, beauty, home decor, and current pop culture trends. Kasandra Flores (@kasandraxmua) 6. There's certainly plenty of stigma against women of a certain age, but there are amazing women who are shattering those stereotypes, and Lorraine C. Ladish is one of them. Shortly after, she joined the Biden/Harris Presidential Campaign as deputy director of Latino/Spanish media. By connecting with top Latino influencers around the world, they have become trusted voices and sources of advice, entertainment, and inspiration. This accounted for 11.1% of U.S. buying power in 2020. Jacqueline Priego is the writer, creator, co-director and actress of the Latinx web series PinkSlipped. Fifty-eight percent of Hispanic consumers in the U.S. are under 34 years of age and in their prime years for forming brand affiliations and cementing loyalty. Additionally, famous Hispanic influencers may attend events related to their field of interest or organize meetups for fans who want to connect with them directly. Born to immigrant parents on the citys Southwest side, Gutirrez is passionate about storytelling and is always ready to report and cover the citys top stories of the day. As a child, Sasha envisioned herself being a singer someday. Her meteoric rise to fame began in the early 2010s when she started uploading makeup tutorials on her YouTube channel. Early in her prolific music career, Baez declined. These influencers are a powerful force in the world of marketing. This list profiles a half-dozen political leaders, four of whom have run for mayor. He is known as one of the most popular Hispanic influencers in the United States and has received numerous awards from organizations such as ALMA Awards where he won Best Actor for Instructions Not Included in 2014. That last point is critical for . Hispanic YouTubers create content highlighting the Hispanic experience and showcase their culture in an engaging way that resonates with many viewers. Roberto Maldonado (26th), chair of the City Council Latino Caucus and Ald. Vegetta777 is well-known in the gaming world for uploading a variety of gameplays such as Minecraft, Battlefield, Saints Row, Garrys Mod, and more. The Chicago White Sox have fully embraced a clubhouse culture led by a large group of Latino players. Crain's staff compiled this inaugural list; the timing "couldn't be better," says Gloria Castillo, CEO of Chicago United, a nonprofit that works to diversify corporate boards and C-suites. 2. They dont try to be someone theyre not; they share their true selves with their followers. His YouTube channel, which primarily consists of vlogs and gameplays, has more than 40.4M followers to date, making him one of the most subscribers in Spain and is among the 50 channels with the most subscribers on the platform in the world. By 2025, it will account for 12% of all U.S. buying power. Here are three of Chicago's social media influencers: Influencer: Ceta Walters. Cabrera Capital Markets, Cabrera Capital Partners, Managing partner, co-head, Midwest advisory practice, U.S. District Court for the Northern District of Illinois, Hispanic Information Technology Executive Council, American Red Cross of Chicago & Northern Illinois. This helps top Latino influencers cultivate relationships with their followers and stay connected with their audiences in meaningful ways. Alba Ramos is one of the top Latin influencers born in the Dominican Republic and raised in New York City, who is all for eco-conscious beauty and a toxin-free lifestyle. Fernanfloo started uploading videos in the form of tutorials and short clips of murder scenes on May 1, 2011. Jeseleyn Gonzalez (@likejesi) 5. Jacqueline is currently preparing to pitch her show to streaming services like Hulu, HBO, Netflix and Amazon Prime, to name a few. JuegaGerman Other Notable Hispanic Gaming Youtubers: 4. Gabriel uses the pseudonyms Werevertumorro and Gaborever on his YouTube channels, which primarily contain comedy sketches, short films, vlogs, series, and different entertaining content. In 2020 she was commissioned to create a sculpture for Nike's NBA All-Star Weekend Exhibit. Yuya began her career shortly after winning a makeup contest on YouTube at age 16. John R. Boehm, Stephen J. Serio, Bloomberg and provided photos. From community activists to venture capitalists, Chicagos leading Latinas are influencing innovation and transformation within the community and beyond. Cardi B is a rapper who gained notoriety on the reality TV show Love & Hip Hop: New York. Head over to Heepsy and get searching! Her unapologetic attitude and creative looks enable her to infiltrate the industry that was for the white, thin, and rich.. InCast offers to launch Instagram campaigns for businesses in minutes, costing as little as $250. CaELi has also worked with some of the worlds biggest brands, such as Coca-Cola and Procter & Gamble, and has earned two MTV Millennial Awards and a Mexican Nickelodeon Kids Choice Award.. Just like her equally talented and stunning sister, Natalie, Dylana has also made a name for herself in the fashion industry. In recent years, more and more Hispanic influencers in the United States have emerged as highly sought-after voices in various industries, from fashion to entertainment. To see the complete list of the "50 Most Influential Latinos click HERE. MASSIEL (MASSY) ARIAS @massy.arias (2.7M), 23. Raised by a former member of the Chicago Black Panther Party and a senior advisor to the Harold Washington campaign, Tanya watched her family dedicate their lives to activism. He was recently awarded Best Music Video From Home at the MTV Video Music Awards for his work on Justin BiebersStuck with U. Mexican-American stunner Alondra Ortiz, one of the top Latin influencers, professionally known as Alondradessy, began her social media career back in 2016. It has given audiences more access to top Latino influencers from various backgrounds not just from Latin America but across the globe. This connection with famous Hispanic influencers is a result of the cultural values, beliefs, and shared experiences that are embodied by the influencers. Famous Hispanic influencers should remain active on various social media platforms to maximize the reach of their message responding quickly to comments and questions while also engaging in relevant conversations to earn credibility within the space. To see the complete list of the50 Most Influential Latinosclick HERE. The Pilsen Murals, which feature Mexican icons and symbols representing the many cultures of Pilsen, are an inspiring nod to the neighborhood's rich Hispanic heritage. This allows them to create content that resonates with Latin American viewers and helps brands to build deeper connections with their consumers. DULCE CANDY TEJADA RUIZ @dulcecandy (1M), 28. Her TikTok, which has amassed over 3.6 million followers and garnered 156.5 million likes, is filled with funny reels about her life as a teacher. This recognition is an important milestone in helping increase the representation and visibility of Hispanics on media beyond YouTube. Celebrating the histories, cultures, and accomplishments of Hispanic and Latinx communities, The Influence Agency recognizes and honours the impact of Latinx champions on North American history. Aside from speaking Spanish very well, Salice also shares a slice of her life as a Latina through her funny videos on YouTube, TikTok, and Instagram. From business owners to nonprofits and public service to health care, different sectors are represented by these leaders who have worked their way to the top. Brands understand the power of top Latino influencers, whose influence extends beyond the digital world into their communities. Daniela (@austrianwithwuff) 10. Jason Ervin (28th) say their goal in remapping Chicago's 50 wards is to . We are thrilled to have on the pages of Negocios Now such awonderful group of leaders. Famous Hispanic influencers use multiple strategies to reach their audience. You can explore . She developed MA Warrior programs, which are a combination of custom meal plans and workouts incorporating resistance training, calisthenics, yoga, high-intensity interval training, and sprinting. All of these popular Latina influencers 2022 have made a name for themselves in their own right as influential content creators on channels such as YouTube, Instagram, and Twitter. First, many top Latino influencers have a vast online presence and reach, which brands are eager to capitalize on. Jenny Lorenzo. Megan Homme (@meganhomme) 9. Jillian entered the fashion industry herself by enrolling at FIT, serving as an intern at Allure magazine, and occasionally modeling for fellow students projects. She said, We cant wait for them to come to save us . Kathy . This is particularly true of the Latin population within the United States. In 2014, Amara launched her YouTube channel where she uploaded videos about hauls, challenges, and tags. 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