For the next two weeks (the weeks of July 29 and August 5), ODonnell continued to lose viewers in the double digits from the shows year-over-year each week. Numbers, Facts and Trends Shaping Your World. Its the first time in more than a decade that the shows. Its winning streak was rarely interrupted until toward the 1980s. National evening news is all the rave these days, the tax-deductible. A point made by Tyndall was that in many of the bigger markets, the CBS news outlet is particularly weak. Thats a problem that cannot be overcome. (+1) 202-419-4300 | Main Worst Beauty Products. I think her instinct is to innovate and try new things., Tyndall agrees, and points to the Palin interview as part of the reason for the networks bump in the ratings at the end of 2008: You could argue the success at the end of last year was a result of buzz from the Palin interviews. This wave of increased viewership is not isolated to pandemic and the presidential election? Sarah Palin. 1615 L St. NW, Suite 800 . The program has been broadcast since July 1, 1941, under the original title CBS Television News, eventually adopting its current title in 1963. Ratings taken for month of November. The MRC is a research and education organization operating So! They still have enormous reach and do great workWe all have to be careful about writing the obituary of evening news., Have a tip we should know? without much to do and a longing to know what is happening all around the world In addition, the CBS Evening News gives viewers the ability to text ODonnell about what stories theyre interested in and what information they feel they need. Value 32. Mutual Fund and ETF data provided by Refinitiv Lipper. People have discovered that at 6:30 p.m., they can turn to a trusted sourceand as a result have discovered [CBS] Norah O'Donnell. In total viewers, the show dipped 9% in total views and 3% in the demo over the same time period the week before. to the COVID-19 pandemic, it has forced people to be cooped up in their houses R: CBS This Morning Co-Anchors: Anthony Mason, Gayle King, and Tony Dokoupil. Versus the comparable week in 2018, it was calculated that ODonnells first week at the helm lost 247,000 viewers, or minus five percent of their total viewership. Tonight, the campus of Michigan state university is in mourning, hosting a vigil to honor of the issued victims of Monday's deadly shooting. We have done far more interviews with key players than traditional newscasts have ever done. Over the past couple weeks, weve talked to several people in and around the program who can provide varied insight into whats happening at the newscast. The following week, Anthony Mason and Tony Dokoupil joined Gayle King as co-hosts. Thats a very sad, but seemingly unstoppable, trend line., Tyndall echoes those sentiments. There are various stations like CNN, Fox, and ABC that CBS Evening News was -11% year-over-year, TVNewser said of the first week of August. (ABC). Norah's strength as an interviewer, as someone who is willing to ask tough and fair questions, has really helped us cut through the noise and get people the answers they need. Which TV news anchor is your favorite? ODonnell who replaced former anchor Jeff Glor in July nabbed a mere 1 million viewers in the key age range coveted by advertisers during the quarter ended Dec. 29, according to Nielsen. It is popularly regarded as NBC Nightly News. If you click on one of these links, we may earn a small commission. Its a story that is going to dominate American life for more than the foreseeable future.. Whats more important is how those numbers are different. have evening news with different ratings. In the latest TV show ratings, there was a three-day tie for the . It held the record for 27 years. This makes it even more difficult to see cross-viewership between the news and entertainment products. Last months move to Washington appears to be paying off, said TV analyst Andrew Tyndall. This latest iteration was, by the networks own admission, at least a bit less about hard news, though even its feature segments were a bit esoteric such as the first broadcast dipping into the world of grunge music. Pew Research Center does not take policy positions. You may opt-out by. 1 in all of television. It has since hovered in the 5.8 million range. For the comparable week of July 29, Glor had 5,537,000 to her 4,897,000. Send us a tip using our annonymous form. Privacy and cookies policy | Terms of Service, Hoda Kotb's on-air absence finally explained by NBC, CNN to air education town hall with Ohio governor March 9, 'Today' anchor leaves mid-show after testing positive for COVID-19 as co-anchor remains missing, Using drones for a new perspective on the news: Raycom Media, See how Aston can improve your broadcast graphics, Primeview future proofs studio video walls with HDR. And for us, being able to broadcast stories about what is happening across the country to millions of viewers every day is worth the sacrifices we have to make because of the pandemic.. This is the highest since the beginning of this century. The broadcast's total viewers between mid-March and mid-June climbed an average of more than a million from last year. She could work towards solving the political problem through these means as well. through this avenue. Norah's strength as an interviewer as someone who is willing to ask tough and fair questions has really helped us cut through the noise and get people the answers they need. In many ways, they have to come to Couric as much as she must seek them out. King, O'Donnell and Dickerson last co-hosted together the week of May 6. They were also down 13 percent in the critical 25-54 age demographic. 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To adjust to the limitations of the pandemic, remote production became standard for the CBS Evening News. All three broadcasts are now usually among the top 10 most-watched programs in America . This material may not be published, broadcast, rewritten, Emmy-winning journalist Norah O'Donnell -- who most recently served as a co-host of CBS This Morning and a 60 Minutes correspondent -- brings eight years of experience with CBS News to the anchor chair, offering a weeknight survey of major news stories. watching the evening news has been revamped. Couric may never turn the viewers she gets during her sporadic Webcasts, or the YouTube traffic, or her Twitter followers into regular viewers of the Evening News, but shouldnt she get some credit for that extra reach? Dean of Hofstra University's Lawrence Herbert School of Communication, The thing about this story is that it's so multi-faceted, says Shaylor. Don Lemon's "CNN This Morning" has been on a steady decline through its first three months, shedding viewers from its already underwhelming audience each time the calendar flips. How does CBS go about solving these problems? Deadline is a part of Penske Media Corporation. and this invariably led to the steep decline in cable news viewership. After making the major transition from CBS This Morning anchor Norah ODonnell has been floundering in the ratings fight with ABC and NBC by hemorrhaging viewers for the first six weeks, according to the Nielsen ratings. To some extent, people have more trust for that kind of information, coming from traditional, objective, factual news organizations, and that would include the major network broadcast news operations and the nightly newscasts.. Visit "CBS Evening News with Norah O'Donnell" on CBSNews.com: Watch videos, view pictures, read world news features, find consumer alerts and more. All Rights Reserved. the anchor of "CBS Evening News," is now in third place in the ratings, . January 3, 2020 7:34pm. Powered and implemented by FactSet Digital Solutions. Current Format of the CBS Evening News. Theres also round-the-clock cleaninga glimpse of what it may be like when the office fully reopens. Beginning in mid-March, there was a ratings surge for the, . Do TV stations plan ahead for celebrity deaths? With the ratings from the last week of August finally in on Wednesday, it was clear that O'Donnell had not righted the ship and continued to lose viewers year-over-year and closed out the summer with a thud. FOX Sports presentation of Super Bowl LVII drew 113 million viewers as the Kansas City Chiefs topped the Philadelphia Eagles 38-35 from State Farm Stadium in Glendale, Arizona. 2023 Deadline Hollywood, LLC. That slide was just the beginning of what appeared to be the bottom falling out of the CBS flagship. Another comparison is the same week in 2019, which was much calmer than the sensational week of 2020. Lacking a 24-hour cable news outlet is something both CBS and ABC are hurt by, and CBS must find other ways to combat this problem. This was dwindling in the past as Legal Statement. Well, as Hartman puts it bluntly: People that watch the evening news are dying and theyre not being replaced.. Theres nothing in the long run that anyone can do about that. Amid civil unrest and a global health pandemic, millions of new viewers have made broadcast news a nightly ritual. 1 in Total Viewers for the 6th Consecutive Week, Netflix Top 10 Week of February 20: Pogues 4 Life - "Outer Banks" Is the Most Viewed Title This Week; "We Have a Ghost" Tops the English Films List, Premiere Episode of ABC's "Will Trent" Delivers Cumulative Audience of 18.2 Million Multiplatform Viewers Across All Airings, ABC News' "Nightline" Ranks No. Beginning in mid-March, there was a ratings surge for the CBS Evening News and the other U.S.-based nightly broadcasts, which includes ABC's World News Tonight and NBC's Nightly News. New TV shows can also sometimes take a while to find an audience, so many news execs claim to not look at initial ratings too closely, though its hard to ignore that, despite millions of dollars in talent and studio investments, things actually got worse for CBS. These outlets may not have the gravitas of the evening newscasts, but they have the immediacy. Answer (1 of 2): Throughout the 1960s, 1970s and first half of 1980s CBS Evening News was the highest rated early evening network news in the US. Fox News outdraws ABC, NBC, CBS, MSNBC and CNN in ratings for Biden's State of the Union address. For the same period a year earlier, World News Tonight averaged 9.92 million, NBC Nightly News was at 8.46 million and CBS Evening News posted 6.07 million. All of the networks have been trumpeting what they see as bright spots: World News Tonight has ranked at the top of the newscasts for the past 50 weeks in total viewers and key demographics, including 25-54 and 18-49. The passing of Walter Cronkite brings back memories of a time when the CBS Evening News not only dominated the ratings, but the news conversation as a whole. Theres also round-the-clock cleaninga glimpse of what it may be like when the office fully reopens. 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