He liked to tell people that he was really in show business, not the restaurant business. Some serious political thinkers still object to the very notion of universal ethical and political principles, as if human beings as such didn't share some basic attributes that imply certain guidelines for how they should live. It is also something that connects people within a society together. Media, Globalization, and Hybridization . Food is an important element in defining culture and the globalization of McDonalds is huge. To most modern families, dinner at home is no longer efficient. People around the world are expected to eat greasy McDonald hamburgers, drink pepsi or coke, wear Levi jeans and gyrate to Michael Jackson music. The numbers also feature many different Indian national languages and a hybrid of Western dance music and Indian classical singing, a certain departure from conventional Western media (Corliss, 1996). Save time and let our verified experts help you. 10 minutes with: Explore how the human body functions as one unit in harmony in order to life //= $post_title Greetings and felicitations! This is equally true of the Palestinians and Israelis as it is of white South Africans and members of the African National Congress. Promoting McDonalds to children was a clever, pragmatic decision. Combining traditional Indian music and dance with American-style filmmaking, Bollywood studios release around 700 major films each year, three times the rate of the major Hollywood studios. Fast-food, something that we would consume occasionally has become something common that we tend to crave for the sake of convenience. McDonalds has and still is a strong expression of American culture. Retzer (1996) has explained that the principals of McDonaldization have restructured many diverse fields from the food, media, education, and even death. This project is theoretically informed by discourses of globalization, cultural imperialism, regionalization and asymmetrical interdependence. Learn more about how Pressbooks supports open publishing practices. Sociologists George Ritzer that McDonald 's or also called it as McDonaldization is developed . globalization and homogenization in general, and McDonald's in . The Contemporary World.doc - ACTIVITY 2 Discuss the following Globalization: 1. expound this notion that the latter receives more benefit with globalization, let me define globalization based as imperialism of McDonald's, Hollywood, and CNN. Globalization means not merely uniformity but also conformity to the dominant, primarily American culture. assignments. Ritzer (1996) has based his theorisation of the phenomenon of McDonaldization on Webers concept of rationalisation that according to him is the domination of more and more sectors of American society and the rest of the world by the principals and key features of McDonalds fast food chain (Kellner, 1999). Thus he argues that the one bite into a BigMc is actually consuming the sign values of good time, communal experience, consumer values, efficiency as well as the pleasure of the product. The region that the people are staying has a great say on how people would react to these foods, thus creating a different social identity. How so? The principle target of cultural imperialism is the political and economic exploitation of youth. Globalisation is closely linked to the ideology of neo-liberalism. In this activity, you will research a media outlet and then answer questions about the choices that the web producer, editor, or manager made regarding its content. Retrieved from https://paperap.com/paper-on-mcdonalds-stands-american-cultural-imperialism/. 2. For instance, non-western businessmen (and women) have a tendency to acquire western cultural habits to be able to rub shoulders with their western counterparts. Because of this, one of the industrys quickly expanding career fields employs people who manage the online outlets of a more traditional media outlet such as radio or television. McDonalds creates a gap in the natural stability of the different cultures individuality. Instead, local cultures seem to adopt American-style media models, changing their methods to fit the corporate structures rather than just the aesthetics of U.S. media. This essay was written by a fellow student. Like economics and politics, culture, too, is peddled through a number of mechanisms. The wests cultural imperialism is predicated on the same arrogant belief in the superiority of its value system that propelled colonialism in the eighteenth and nineteenth centuries. But those are exceptions. Silverstone (1995) in his paper has cited the criticism made by Lyon, Taylor, and Smith, about George Ritzers belief that the impact of McDonalds on society is essentially bad and they see such a perspective as a biased. number: 206095338, E-mail us: In reality McDonalds more times than not has conformed to the local culture, not the other way around. Speaking after the attacks of September 11, 2001, then-President George W. Bush presented two simple ideas to the U.S. populace: They [terrorists] hate our freedoms, and Go shopping (Bush, 2001). These twin ideals of personal freedom and economic activity are often held up as the prime exports of American culture. People around the world are expected to eat greasy McDonald hamburgers, drink pepsi or coke, wear Levi jeans and gyrate to Michael Jackson music. 2000. By continuing well Globalization has thus not been effectively linked with what is at its heart, namely, human liberation. . What effect such cultural commodities are having on the values of societies and on the realm of politics? The domination of American culture in the rest of the world has helped McDonalds Corporation in its tremendous growth and consequently McDonalds has strengthened the power of American culture in the world. Warde (1997) observes that many forces operate simultaneously to create collective orientation towards selecting food i. e. ocio-cultural forces, media representation of taste, and socio-demographics circumstances program people to similar consumption pattern. To begin discussing the topic of cultural imperialism, it is important to look at the ideas of one of its founding theorists, Antonio Gramsci. Rather, local cultures respond to the outside culture of U.S. media and democracy in many different ways. . The wests social agenda includes feminism and select environmental and human rights concerns often peddled through western-financed non-governmental organisations (NGOs). Snake eye appearance on the occlusal aspect It has established in more than a hundred countries all over the world and has erected thousands of McDonalds establishments worldwide and literally dominated in the fast food business which no other food chain business has ever surpassed. What happened to the daily rice intake that we all used to practice before we even started to adapt the growth of fast-food? But still the critics of fast food and McDonalds in particular are diverse such as farmer, leftist, anarchist, nationalist, environmentalists, consumer advocates, health officials, labour unions and defenders of animal rights. How do vertical integration, first copy costs, and the information economy relate to one another? 20% McDonalds employees are African and approximately 25% of all McDonalds owner/operator are minorities. According to this view of world power the control of culture is seen as far more important than the control of political and geographic borders. Dont You may use it as a guide or sample for They have more basic concerns: how to feed their children, get safe drinking water, clothe and shelter them and to be able to give them medicine to prevent their premature death from preventable diseases. McDonalds terms such as super size me have influenced teen culture by making its way into slang. Kristof, Nicholas D. In China, Beauty Is a Big Western Nose, New York Times, April 29, 1987, http://www.nytimes.com/1987/04/29/garden/in-china-beauty-is-a-big-western-nose.html. Schiller, (1976) defined cultural imperialism as Sum of the process by which a society is brought into a modern world system and how its dominating stratum is attracted, pressured, forced and sometimes even bribed into shaping social institutions to correspond to or even promote, the values and structures of the dominating centre of the system. The food has been rationalized and compromised so that it is acceptable to the tastes of practically all diners. According to Keith, [Globalization] is more of a barrier preventing them from continuing in teaching their children their own cultural values and beliefs. When a McDonald's opens in a new neighborhood in a different country, people think of Americanization of the local culture. One can predict the quality and service of the product over the time in all locations (Ritzer, 1996). Genuine globalization should be supported not only because it is economically prudent but also because it is consistent with a basic human aspiration to be free. In an article by Mallaby, Hyperpower invites backlash, and McDonalds has not escaped such consequences. They should also lobby for opening up their markets for products from third world countries to enable them to stand on their own feet. Globalization, some say, is a form of imperialism. McDonald's Drive-Thru McDonaldization is the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as of the rest of the world (Ritzer, 1993). The essay considers different perspectives about the issue; for example, McDonalds as a global organisation, its justification for the charges made by social activist and consumers perception of the company image. By the end of 2006 the company had 31,000 restaurants throughout the world that generated the revenue of $ 21. In this rags-to-riches tale, hard work and talent can lead to a successful life no matter where one starts. America is not only the worst polluter, it is also the worst consumer. One of these fast food tycoons or maybe, tyrants is McDonalds. According to Finkelstein, (1999) the snacks from McDonalds are a type of privatised and individualistic pattern of consumption that doesnt build bonds of belonging. Sometimes it is hard to do all the work on your own. McDonald's as an Agent of Cultural Imperialism To some extent, at least, McDonaldized systems must be standardized. McDonalds founders Dick and Mac McDonald opened the first McDonalds restaurant on May 15, 1940, in San Bernardino, California. Explain. Strongly influenced by the theories and writings of Karl Marx, Italian philosopher and critic Gramsci originated the idea of cultural hegemony to describe the power of one group over another. https://pages.gseis.ucla.edu/faculty/kellner/essays/theorizingresistingmcdonaldization.pdf, http://politics.as.nyu.edu/admin/staging/IO/4600/rauschenberger_thesis.pdf, http://www.kotikone.fi/matti.sarmela/culturimperialism.pdf, http://www.uscet.org/sites/default/files/mcdonalds_democracy__a_cultural_perspective_by_wang_qing-jiang__zhang_yi-jun.pdf, Cultural Imperialism : Beauty from the West to East. In addition to the promotional price that they are promoting daily for breakfast, lunch and dinner which resulted in eating at a McDonald is actually affordable and reasonable. Correct writing styles (it is advised to use correct citations) 1 '' '' Morgan Spurlock wanted to see what would happen if he ate McDonald's for 30 days straight. It is worth noting that in the context of cultural imperialism Watson, (1997) has taken culture to mean as popular music, television, film, video, pulp, fiction, comic, advertisement, fashion, home design, and mass produced food. McDonald's (a fast food corporation) does not own Hollywood, and CNN is a journalism organization. Globalization is noticeably seen as the modernization or, westernization, specifically in Americanized-form, naturally demolishing the, traditional culture and local autonomy in the process. To many people, eating out particularly in a fast-food restaurant is far more efficient. As a way to avoid the fear of American imperialism, McDonalds tries to purchase as much food as possible from the countries where it operates (Schlosser, 2002). McDonalds is the runway market leader in quick service restaurants. 6 Billion (McDonalds Annual Report, 2006). The opinions expressed on this website are those of the authors and do not necessarily reflect the opinions of the Hoover Institution or Stanford University. Kellner, (1999) takes the argument against McDonalds by stating that McDonalds encourage such a type of food that is closely associated with risk of cancer and heart disease but also actively promoting same culture where at presence of such diseases are not considered as a problem (McLibel Support Campaign, 1994). How do local cultures respond to the influence of foreign culture? This resulted in the society to consume McDonalds on a regular basis. Have been using her for a while and please believe when I tell you, she never fail. Some may see it as an intrusion, but McDonalds move to spread worldwide is merely a manifestation of their popularity. McDonalds is the cool place to eat while at the same time driving our fast past give it to me now American culture. This is the flip side of the global economy argument which is supposed to bring prosperity to all and sundry. . However, cultural imperialism has potential negative effects as well. Globalization has thus not been effectively linked with what is at its heart, namely, human liberation. Many of these fast food chains originated from the U.S. and have spread globally, catering to the needs of the people all over the world. Globalization is not for imperialism nor communists of China, the Americans ancestors visionary for globalization as the sole economy superpower with the foundation of innovation and knowledge distribution to improve human civilization quality of life for elimination of poverty in the world. In addition, the issue of the global digital divide and the potential of new media technologies is discussed. What is in today is out tomorrow as a result McDonalds is giving strong corporate emphasis on consumer health, quality and socially responsible initiatives must be taken (Schroder et al, 2005). Of course, there is some truth to this, but it is by far the exception rather than the rule. However, consideration should be given to the importance of native culture, the role it plays in peoples life and the effect of American culture on developing countries where such American influence is not suitable. When the west talks about cultural, economic or political globalization, it simply means that other societies must be open to western penetration. According to Royle (2000) in order to succeed abroad McDonalds had to introduce a major cultural change so that their quick service food was uniquely American. Global McDonanldisation produces international identities and images although it creates thin communities (Finkelstein, 1999). According to him McDonalds is not just selling the fast food, but a family adventure of eating out together, intergenerational bonding and a communal experience as repeated in their advertisements again and again. Write The McDonaldization of the globe applies not just to its namesake, McDonalds, with its franchises in seemingly every country, but to any industry that applies the technique of McDonalds on a large scale. But along with this, it has caused uproar from various people from different walks of life. In 1999 a French farmer named Jose Bove ransacked a McDonalds and became a hero of the anti-globalization left; last year a plastic Ronald McDonald was discovered dangling from a French bridge, a ball and chain fastened to an ankle (Mallaby). This is a manifestation of peoples disgust. The study by Curtis et al (2007), found that presence of female gender, higher income levels, younger adults, the existence of children in the home and the positive opinion concerning the taste of the western food are the determining factors for the choices of type of food people make. This is because of various factors concerning competition and dominance in the business, something that McDonalds has aced all throughout the years. Curtis et al, (2007) observes that the increased consumption of western style convenience food in urban centres is likely the result of modernisation of the consumer preferences, where the consumption of imported foods, is viewed as a sign of modern living. Accordingly Storey (1993), recommends that people, as active participant of local culture should be educated for selecting or rejecting new changes in culture, making meaning, attributing values to the developments in the culture etc. Continuation of this concept could lead to problems if people begin feeling it is forced on them instead of it presenting new choices. Ruling elites, appropriately indoctrinated in the superiority of western cultural values, are willing to do the job. Other influences were guns, the spreading of small pox, and the introduction of alcohol. The Living Webster Encyclopedic Dictionary defines culture as the acquired ability of an individual or people to recognize and appreciate generally-accepted esthetic and intellectual excellence. This allows ample room for the dominant western civilization to impose its value-system, especially when the ability to recognize generally-accepted esthetic and intellectual excellence is acquired.. We'll not send Analyze the ways that local cultures respond to outside forces. Cultural imperialism was around long before the United States became a world power. Tourists find more familiarity and less diversity as they travel around the nation, and this is increasingly true on a global scale. What is the effect of digital communication in developing countries? Order custom essay Globalization of Mcdonalds to help you write a unique paper. University of Eastern Philippines - Main Campus. Vilas / GLOBALIZATION AS IMPERIALISM 73 firms; more than a third of the assets of insurance companies came from the same source, while another 30 percent belonged to Japanese firms; for invest-ment funds the participation by U.S. firms was 55 percent. For most of the consumers, having a McDonalds in their neighborhood adds another choice of where to eat. and CNN. Exotic settings are increasingly likely sites for American fast-food chains. Fastfood is really fast food, and McDonalds is known for its service. What sort of multimedia content does the site use that might relate to its main product? The persistence of local culture. Over Globalization. How do the media increase profit margins in foreign countries? Economic globalization has meant that the rich have become richer and the poor poorer. For example, Korea, unlike other East Asian locales, has a long history of anti-Americanism (coexisting with pro-American . The habit of consuming rice daily has changed after the popularization of McDonald and other fast-food chains. Name a positive and a negative way in which culture may respond to an outside force. This is the part where the globally-tailored food concept is not acceptable, wherein you introduce similar food choices to all the people. Their motives maybe about profit, but as the company sees it; it depends on how people would take this topic. The latest technology development in fast-food restaurants have added drive-through windows in order to increase the efficiency of the dining experience (Ritzer, 1983). McDonalds offers efficiency for consumers which means it is a best available way to get from being hungry to being full (Adams, 2006). Rather, the films producers had judged that it would succeed on a world stage just as on a domestic stage. Their move on globalization may be taken positively or negatively. McDonalds made it easy for Americans to get what they want fast and move on with life. Why? McDonalds has opened it branches all over the world, increasing their reach and influence, not only with the Americans but with the rest of the world. However, cultures such as India have adopted American cultural and economic ideas to create a hybrid of foreign business models and local cultures. To consume McDonalds on a regular basis what sort of multimedia content does the site use that might to... 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